During London Climate Action Week, Climate Action for Associations hosted a compelling panel discussion on the pivotal role of internal communications and employee engagement in driving sustainability strategies.
Facilitated by Alison Heppenstall, Director at Climate Action for Associations, the event featured expert insights from Jennifer Sproul, Chief Executive at the Institute of Internal Communication, and James Hand, Co-Founder at Giki.
The discussion highlighted how effective internal communications and employee engagement can drive sustainable practices and cultivate a culture of environmental responsibility within organisations.
Watch the event in full below.
Key takeaways from the experts to establish effective internal communications and robust employee engagement included:
Clearly communicating culture and values to embed sustainability into the organisation's ethos.
Integrating sustainability into job roles from the outset to ensure alignment and engagement.
Involving senior leadership is crucial for driving credible and effective sustainability initiatives.
Actively engaging employees in sustainability fosters commitment and ownership.
Maintaining employee focus on sustainability goals requires clear and concise communication.
Professional bodies play a pivotal role in promoting climate awareness and sustainable practices among their members and within their operations.
Implementing sustainability initiatives comprehensively with clear responsibilities enhances organisational alignment and accountability.
Membership associations, societies, and professional bodies play a crucial role not only in engaging their own employees through effective internal communication but also in accelerating their journey towards net zero. Embedding climate communication and awareness into training and competencies, whether for individual professionals or within trade associations focused on sector-specific information, is essential. Robust employee engagement and clear internal communication are indispensable for organisations aiming to plan, implement, or adopt effective net zero strategies and drive meaningful change.
Further Resources & Information:
Giki offers an engaging opportunity for organisations to involve their employees in sustainability efforts through the Employee Race to Zero 2024. This two-week competition encourages teams from various companies worldwide to collaborate and take collective climate action, thereby supporting organisations in achieving their Net Zero commitments.
Explore IOIC's Sustainability Hub for additional resources here.
Read the IOIC's Index Report in full here.
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