The University of Cambridge has created a working report in order to summarise why a purpose driven approach to business is the optimum route to creating a durable, equitable and sustainable future.
The paper offers an alternative, purpose-driven approach to business that presents a fresh vision for creating durable, equitable wellbeing. This includes providing insights into the best pathways to deliver this outcome. The four main areas covered by the report include:
1. Business-as-usual undermines sustainability.
2. Tweaking your business-as-usual does not lead to sustainability.
3. Many of today’s leading companies are still operating under a business-as-usual logic.
4. A purpose-driven approach to business is the best route to sustainability
These talking points offer a deeper understanding of how businesses can consider their role in society and provides insight on the potential difficulties ahead.
To access the report please see the link below.
Visit: https://www.cisl.cam.ac.uk/resources/unleashing-sustainable-business
Original Source: CISL
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