Virgin Media O2 research finds more than 8 in 10 Gen Z’ers (16-24 year olds) demand action be taken to protect the planet
In response, the company is launching a new ‘Do One Thing’ campaign to create a better, more connected and greener world. The campaign will be supported by a new Youth Advisory Council and a £500,000 Eco Fund to drive positive change for people and the planet
It marks the unveiling of Virgin Media O2’s new sustainability strategy, the Better Connections Plan which has bold commitments to cut carbon, champion circularity, and support communities as it upgrades the UK
With more than eight in 10 Gen Z’ers demanding action be taken to protect the planet, Virgin Media O2 is launching a new campaign, Do One Thing, encouraging people to take positive action to protect the planet for current and future generations.
Supported by a new Youth Advisory Council and a £500,000 Eco Fund, the Do One Thing campaign aims to inspire people to make changes to their lifestyles – big or small – to create a sustained and lasting impact on the environment.
The campaign is backed by Virgin Media O2’s new sustainability strategy, the Better Connections Plan, which is unveiled today and sets out the company’s bold and ambitious commitments to use its purpose, people, and products to power a better, more connected, and greener future for its customers and communities nationwide.
This includes new commitments to achieve net zero across its full value chain, using its gigabit broadband and 5G mobile networks to support the transition to a low carbon future; a focus on electronic waste – the fastest growing waste stream in the world – by helping ensure that devices are re-used or recycled sustainably, or donated to people in need.
‘Do One Thing’ campaign
With 59% of Gen Z saying they need help to live greener lives, Virgin Media O2’s Do One Thing campaign aims to empower everyone to make sustainable choices to help protect the planet. This includes recycling unwanted tech with O2 Recycle and donating devices via Community Calling, to using the Eco Rating scheme and buying ‘Like New’ second-hand smartphones and tablets.
As part of the Do One Thing campaign, Virgin Media O2 is establishing a Youth Advisory Council – made up of Gen Z activists – to advise the company on the impacts of the climate crisis on young people.
With nearly three quarters (72%) of Gen Z saying young people’s views and futures aren’t listened to enough when it comes to tackling the climate crisis, the Council will enable Virgin Media O2 to platform the views and voices of young people, working with them to develop innovative ways to tackle the climate crisis together.
Virgin Media O2 is also creating a £500,000 Eco Fund, which will be run in partnership with environmental charity, Hubbub, to support community groups across the country to run projects which encourage sustainable living to help to address the climate crisis and empower people to do one thing to protect the planet. Applications for grants will open later this year.
The Better Connections Plan
Virgin Media O2’s Better Connections Plan has bold and ambitious goals across three areas: Carbon; Circularity; and Communities, helping to accelerate positive change for people, communities and the planet.
Zero carbon future
Virgin Media O2 has set an ambitious commitment to achieve net zero carbon across its operations, products and supply chain by the end of 2040, and is committing to the Science Based Target initiative’s (SBTi) Net-Zero Standard
It is one of the first companies to work towards the Carbon Trust’s robust ‘Route to Net Zero Standard’ and will undergo a challenging, three-phase certification to help manage and reduce carbon emissions to achieve net zero
Virgin Media O2 has become a member of the Climate Group’s EV100 initiative where it has committed to transitioning its fleet of more than 4,000 vehicles to electric vehicles by the end of 2030, and it has joined The Climate Pledge – a collective of more than 300 organisations committed to climate action and being net zero carbon by 2040.
Powering next-gen green tech
Virgin Media O2 will use its gigabit broadband and 5G mobile networks to power next-generation technology and services that will prevent 20 million tonnes of carbon from entering Earth’s atmosphere by the end of 2025
The connectivity giant will also support key sectors to decarbonise faster, enabling Internet of Things (IoT) devices and Artificial Intelligence for cleaner transport including Connected Autonomous Vehicles; reduce traffic and congestion and improve air quality in the UK’s smart cities; and power smart factories of the futurewith automated production lines and advanced robotics for more efficient manufacturing
Circular Economy
Virgin Media O2 has set a goal to help consumers to carry out 10 million circular actions by the end of 2025 – from sustainably recycling devices, to sending back old kit and donating unwanted smartphones and tablets to people who need them – to tackle electronic waste by the end of 2025
It will encourage customers to use O2 Recycle; to donate devices to those in need via Community Calling; and to use the Eco Ratingscheme to make greener device choice
The company will build on the success of its ‘take back’ scheme where more than nine million routers and set-top boxes have been refurbished and reused since 2014
Virgin Media O2 will also champion re-use of materials again and again, in its operations and products. New products will be designed to be more easily refurbished and repaired to extend their lifecycle
Virgin Media O2 will become a zero waste business by the end of 2025 by ensuring more than 95% of operational waste is recycled, and less than 5% will go to energy from waste facilities
Connected Communities
Virgin Media O2 has set a goal to connect one million digitally excluded people through free and affordable connectivity and services by the end of 2025
This includes measures such as Essential broadband for people who receive Universal Credit; the expansion of the Shared Rural Network to enhance rural mobile coverage for communities across the UK; and the National Databank – a foodbank for data, set up by Virgin Media O2 and digital inclusion charity, Good Things Foundation, to tackle data poverty
Virgin Media O2 will also help to improve the digital skills and confidence of two million people, expanding its digital skills agenda with Good Things Foundation, and continuing to support parents and families to be safer online with Internet Matters. The company will also continue its partnership with Carers UK to improve unpaid carers’ access to digital tools, support and resources to make caring easier
Finally, Virgin Media O2 will help its employees to play a greater role in the places they live by offering five annual paid volunteering days, with the ambition to support 1 million people in communities across the UK by the end of 2025
The Better Connections Plan will also champion and support the company’s new diversity, equity and inclusion strategy, All In, to become a more inclusive and equitable company, and to show greater support and allyship to marginalised communities.
About The Climate Pledge
In 2019, Amazon and Global Optimism co-founded The Climate Pledge, a commitment to reach the Paris Agreement 10 years early and be net-zero carbon by 2040. Now, more than 300 organisations have signed The Climate Pledge, sending an important signal that there will be rapid growth in demand for products and services that help reduce carbon emissions. For more information, visit www.theclimatepledge.com.
Original source: Virgin Media O2