Ad Net Zero is Advertising a Greener Tomorrow: Ad Net Zero Joins the CAFA Collective

London, UK - August 15, 2025 - Climate Action for Associations (CAFA) is thrilled to welcome Ad Net Zero as a new member of the CAFA Collective. Established by the Advertising Association in partnership with the IPA and ISBA, Ad Net Zero is the UK advertising industry’s initiative to achieve net zero greenhouse gas emissions by 2050. The initiative provides a comprehensive action plan to reduce the carbon impact of advertising across production, media planning, and industry events.

Why this partnership matters

Ad Net Zero plays a crucial role in guiding the UK advertising industry towards sustainable practices. With the advertising sector’s broad influence and reach, it is uniquely positioned to lead the charge in reducing emissions, both within the industry itself and through its promotional activities. As climate pressures continue to grow, Ad Net Zero’s work to reduce carbon emissions from advertising production, media planning, and events is becoming increasingly important.

By joining CAFA, Ad Net Zero is strengthening its commitment to providing strategic guidance and resources for the advertising industry to meet its net zero ambitions. This partnership will allow Ad Net Zero to collaborate with other key industry players, share insights, and support the transition to a more sustainable advertising ecosystem. Together, we can foster a collective effort that drives significant environmental change across the advertising sector.

Collaborating for climate action

Ad Net Zero’s participation in CAFA reinforces the collective goal of integrating climate action within the advertising industry. By working alongside other CAFA members, Ad Net Zero will gain access to valuable resources, further advancing its mission of achieving net zero emissions by 2030. This collaboration will empower the sector to make a lasting impact and promote positive environmental change on a global scale.

“Joining CAFA marks a pivotal moment in Ad Net Zero's mission to help the advertising industry drive growth that's better for the planet and better for business. By collaborating with CAFA, Ad Net Zero aims to draw on their resources and expertise working with other trade associations, to better assist our supporters in their emissions reduction efforts. Together, we can drive meaningful change and inspire a more sustainable future for the advertising industry.” Sam Woodman, Supporter Engagement Manager at Ad Net Zero

About CAFA

Climate Action for Associations (CAFA) is the only dedicated network and resource hub focused on sustainability and net zero for the membership sector. CAFA equips professional bodies and trade associations with the guidance, tools, and peer-to-peer connections they need to take meaningful climate action and support their members in doing the same.

If you're a membership organisation wishing to know more about what you can do to support your members with sustainability and addressing climate risks, join Climate Action for Associations here.