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Global Support for Climate Action Revealed in Landmark Study


In a groundbreaking study conducted across 125 countries, a team of researchers led by Circular Economist Harald Friedl has uncovered widespread support for climate action. The study, which surveyed nearly 130,000 individuals, provides globally representative evidence of both the actual and perceived support for addressing climate change.


The study's findings are striking: a significant 69% of the global population expresses a willingness to contribute 1% of their income towards combating global warming. Additionally, 86% of respondents endorse pro-climate social norms, and 89% demand intensified political action to address the climate crisis.


One particularly noteworthy discovery is that countries facing heightened vulnerability to climate change exhibit an exceptionally high willingness to contribute towards climate action. This underscores the urgent need for global cooperation in addressing the challenges posed by climate change.


Despite these encouraging statistics, the study reveals a concerning perception gap called 'pluralistic ignorance.' This phenomenon occurs when individuals systematically underestimate the willingness of their fellow citizens to act. This perception gap, coupled with the tendency of individuals to show conditionally cooperative behaviour, poses challenges to further climate action.


The study emphasises the importance of raising awareness about global support for climate action. By bridging the perception gap and fostering a sense of collective responsibility, we can promote a unified and effective response to climate change.


As we confront the urgent threat of climate change, the findings of this study serve as a powerful reminder of the global consensus on the need for action. By harnessing this collective will and working together towards common goals, we can create a sustainable future for future generations.


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